I purchased this Marc Jacobs Lash Lifter Gel Mascara the other day at Sephora. It wasn't cheap ($26), but it also didn't push me over the edge so it stayed in my basket. I'm one of those people who is simply obsessed with mascara. I think I've tried almost every mascara in Sephora, along with tons of drug store options. I've only ever felt serious butterflies for Fiberwig, Dior Show Iconic and Rimmel Volume Flash. The Marc Jacobs is decent. I'm not falling all over myself but I do love how it really separates my lashes. It's like the perfect finisher... use your favorite volume boosting mascara and then swipe this through at the end while they are still wet and this will separate all your lashes and make them soft and shiny. Good Luck!